Clintcast Episode Detail

Episode#: 167
Title: Tours in Healthcare
Description: People don’t like being ‘sold’ something, but instead prefer to purchase or buy into a relationship (pull as opposed to push). Marketing our services to potential customers should be no different. Let the prospective customer drive the process based on their interest. To do this, you must be prepared ahead of time to have various staff members (organizational representatives) ready at all times to help interact with the potential customers (again, teaming makes it easier!) and address their inquiries. Get more tips for putting your best foot forward here!
Duration: 10:37
Date Aired: Tuesday, August 4, 2009
Categories: Marketing
Listen Now:
Download: Download MP3 file

Clintcast provides some "sense" to a lot of nonsense and a refocusing when it's all too easy to lose focus and get mired down in alot of stuff! It helps to bring me back to why I went into this business. Many of the webcasts provide a basis for discussion among our department heads. We incorporated two items into our strategic plan-#1-peer review evaluations and #2 peer interview before hire. We have also discussed many, many more topics such as immediately discussing an employee's absence when they return to work-I used it and watched another department head use it. The quiet 15 minutes while listening also serves a stress reducer (levity and relaxing) so that I can tackle the rest of the day. Thanks a million! keep it up!

-Kathy Cianci