Clintcast Episode Detail

Episode#: 167
Title: Tours in Healthcare
Description: People don’t like being ‘sold’ something, but instead prefer to purchase or buy into a relationship (pull as opposed to push). Marketing our services to potential customers should be no different. Let the prospective customer drive the process based on their interest. To do this, you must be prepared ahead of time to have various staff members (organizational representatives) ready at all times to help interact with the potential customers (again, teaming makes it easier!) and address their inquiries. Get more tips for putting your best foot forward here!
Duration: 10:37
Categories: Marketing
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[We] first heard Clint speak at a VHCA seminar 1 year ago - took a suggestion and put it into practice - let staff hire staff - started this immediately after the session - so we finished the year lowering our turnover from 47.4% building wide to 29.7% - and reduced LNA turnover by 13% alone!! Staff very much are vested in new employees and their success is the veteran staff's goal now - much happier workplace as well - not constantly retraining.

-Rose Mary Mayhew